We Are Social.

-


Chapter 1: Introduction to Social Media Marketing 

Starting this Social Media journey off, Chapter 1 explores social media marketing. Social media marketing is how brands and companies use social media as a free marketing tool. This is a process that has swept the world off its feet, attracting us even more so to our phones. Upon further reading, it is brought to the attention of the readers that the average person spends one entire day a week on the Internet. This equates to around six hours a day on the web and around two and a half hours on social media platforms. 


I found this particularly interesting because I currently run four social media accounts. The majority of these accounts are volunteer work, however, one social media page I run is a part-time job. So that statistic made me think about how I potentially compare to the average person. Typically spending around five hours a day on my phone in “creativity” or “entertainment” apps, I am spending approximately double the amount of time on social media platforms per day. As I am writing this I'm becoming increasingly more concerned about the long-term effects of social media. Because even though I might spend a crazy amount of time on my phone, other people do as well or else there wouldn't be a demand for any of the social media I create. 


Circling back to the reading, it is stated many times throughout the reading “(We Are Social)”. I found this phrase interesting because it would often follow a statistic or fact about the extreme usage of social media. Using this tagline the writer, Michelle Charello, makes it clear to the readers that humans need social media, and it is now an integral part of our communication. 


As I am concluding the initial chapter of our textbook, I am becoming increasingly excited about this year. I am hoping to gain insights and knowledge to enhance my approach to managing the social media profiles I run!


Comments

  1. Maddy TodorovichJanuary 24, 2024 at 11:58 PM

    I completely agree with your statement that humans need social media and how it is such an integral part of our communication. I also interpreted from the text that Charello wants readers to know about the growth of social media and the way that it, as you mentioned, "swept the world off its feet." You also mentioned spending hours on creativity apps as well as social media, which goes along with the skills listed in the chapter as skills that social media professionals typically possess. Of course it makes sense for you to have those qualities, as an aspiring graphic designer!

    ReplyDelete
  2. Drew GavinJanuary 26, 2024 at 4:39 PM

    I agree that the long-term effects of social media could become a problem sooner rather than later. But because of the high popularity, it can be a good thing for those like you who run social media accounts. I also agree that it will be interesting to learn more about running social media. I think as a reader, along with writing content.

    ReplyDelete

Post a Comment

Popular posts from this blog

Keeping it Dark

-
Image
Big/Little Reveal Maddy's Bid Day “We have to keep the fam dark,” these words were spoken by none other than Girard — soon to be my g-big. Running home to Alpha Xi, I knew it was where I belonged, having committed to the sorority through a suicide bid. Sorority people understand the gravity of a suicide bid, and others simply know the risk of not being placed in a sorority at all. The connections I had already made with the AXID girls were undeniable. On bid day, I sprinted straight to Polina; she and I had become very close during recruitment. So I already knew I wanted her to be my big. Taking loads of pictures — as one does on bid day — Girard mentioned to my ginger friend that they liked her, however, they had to keep the farm dark, as she looked at Polina and me taking pictures. Keeping the fam dark refers to dark brunette hair color, as Polina, Girad and I all shared. Unknowingly at the time, I became more and more nervous as the big little reveal was nearing. I knew I wanted
Read more

Internships vs. Free Labor

-
Image
  I have embarked on the challenging journey of searching for internships across various platforms, and the process has proven to be exceptionally difficult. Internships are seen as a stepping stone to employment and are supposed to expose students to the realities of their future profession. However, there are remarkably few internships that truly serve the mutual interests of both the student and the employer. With only a handful of prerequisites in mind — namely, a paid position, a collaborative work environment, and a full-time commitment — I began my internship quest on LinkedIn. What I discovered was a startling pattern within graphic design internship opportunities. While some meet all my criteria, offering full-time positions with compensation and a collaborative setting, a significant majority tend to be unpaid and part-time. This not only raises concerns for graphic designers but also casts a shadow over the creative community as a whole. Exploiting the creativity community a
Read more

Desk Date

-
Image
This last week, I decided it was time. I was finally going to rearrange my room. When I moved in, I naively decided to put both of my desks underneath my bed, meaning that to get them out, I would have to take apart at least one of my beds. I have been working without a desk for the entire year up until this Saturday. This became increasingly difficult to work and focus as I would have my computer on my lap for hours on end, designing. My computer would overheat, burn my legs and cause huge implications for my work. This Saturday, having nothing to do, I called Polina. She and I had just got back from the gym, luckily it was a leg day, and we started getting to work. Lifting the heavy pieces of my bed, futon, dresser and ottoman was a workout in itself — not to mention the solid block of wood we have for desks. We started the process at noon and miraculously were able to take apart the bed and get the desk out within an hour. After the bed was put back together, I told Polina I could h
Read more