Addy's Corner

I use Snapchat pretty regularly, as many people my age do. I would say by no means am I an avid Snapchatter, but I am on the platform quite frequently. So, I was not surprised when the demographic infographic showed mainly people in the age range of 18-24. In addition, the infographic shows the United States is the second-leading country of Snapchat users, behind India. This also makes sense to me because India has the largest population overall. However, I did not view Snapchat as a marketing platform prior to reading this chapter. The chapter remarks that Snapchat has a unique audience to raise brand awareness. I also didn't expect Snapchat advertising to be as successful as the chapter remarks. The book states that the advertisements on Snapchat receive twice the visual attention of Facebook advertisements. The large audience that is frequently on the platform allows companies to easily gain traction through their advertisements on Snapchat. I feel that when I view ads on the pl...

In Chapter Three, the book delves in-depth into creating personas. These personas help marketers visualize whether their media will be beneficial depending on the type of person. In user interface design, we created websites based on personas similar to those the book discusses. For example, I developed a new MacBook interface — 'interface' refers to the usability of a service, such as website design. My persona for this project was a stay-at-home wife. I conceptualized the stereotypical 'soccer mom' and redesigned a MacBook for her. My product, named iWife, featured a neutral aesthetic. Major changes included iconography, such as 'husband' replacing the Finder and 'nanny' substituting for Safari. These metaphorical changes resonate more with a stay-at-home wife than their actual names. I thoroughly enjoyed this project and I loved my concept. As I began my Simternship, I kept personas in mind. I started by reviewing all the audits and research available...

In high school, I always aspired to be in the field of STEM. I excelled in science from a young age and took a keen interest in biology in high school. Freshman year, I even won Biology Student of the Year. I went on to take AP Biology without a hitch. So, why did I decide to completely change my future career in my junior year of high school? JEP — Junior English Project — that's why. This was a yearlong project that would change my entire life. The assignment's premise was to create an entire dissertation on a topic of our choosing. This was the first time in school I was allowed to study something I was interested in. So, to say I was nervous is an understatement — what if I chose a topic there was not enough research on? Or what if I got bored with my topic? What would I do then? Luckily, I didn't have any of these issues. However, I was nervous about the sensitivity of my topic — nature versus nurture. Specifically, looking at the most publicized serial killers such as...

Media with Maddy and Addy Podcast With the hot topic of social media, Maddy and I talked about our personal experiences in the field. Maddy currently runs the PRSSA, Women in Business, and Alpha Xi Delta social media pages. I have a similar experience as I ran the Alpha Xi Delta social media pages last year. In addition, I currently run the Ottawa Hills girls' basketball and  AIGA ONU pages. I also run socials across all platforms for a podcast called “My Doctor Said What?” The goal of this podcast is to remove jargon your doctor may use and give everyday health tips to the general public.  With our experience, we both had difficulties coming up with ideas. Especially with the sorority page. Managing the sorority page is very different from that of a normal page. In Alpha Xi, there is only one person in charge of the social media pages whereas in other sororities on campus, there is a committee dedicated to them. This not only puts the workload on one person but makes it more ...

Chapter 1: Introduction to Social Media Marketing  Starting this Social Media journey off, Chapter 1 explores social media marketing. Social media marketing is how brands and companies use social media as a free marketing tool. This is a process that has swept the world off its feet, attracting us even more so to our phones. Upon further reading, it is brought to the attention of the readers that the average person spends one entire day a week on the Internet. This equates to around six hours a day on the web and around two and a half hours on social media platforms.  I found this particularly interesting because I currently run four social media accounts. The majority of these accounts are volunteer work, however, one social media page I run is a part-time job. So that statistic made me think about how I potentially compare to the average person. Typically spending around five hours a day on my phone in “creativity” or “entertainment” apps, I am spending approximately double ...

  I have embarked on the challenging journey of searching for internships across various platforms, and the process has proven to be exceptionally difficult. Internships are seen as a stepping stone to employment and are supposed to expose students to the realities of their future profession. However, there are remarkably few internships that truly serve the mutual interests of both the student and the employer. With only a handful of prerequisites in mind — namely, a paid position, a collaborative work environment, and a full-time commitment — I began my internship quest on LinkedIn. What I discovered was a startling pattern within graphic design internship opportunities. While some meet all my criteria, offering full-time positions with compensation and a collaborative setting, a significant majority tend to be unpaid and part-time. This not only raises concerns for graphic designers but also casts a shadow over the creative community as a whole. Exploiting the creativity communi...