Pintrest Demographics

-


Chapter Six covers the startup and statistics of Pinterest. I was shocked at the slow start Pinterest experienced. This surprised me because I feel as humans we are very visual people, so an interface solely focusing on visuals and aesthetics of graphics, I assumed, would flourish quickly. However, Pinterest has interface metaphors that were not common at its release, such as the "pin" and "board" concepts. But, by the year after its release, the platform quickly grew to the top 10 most-used apps.

Another thing that surprised me about Pinterest was its demographics. Over 70% of users are female. This is to be expected for an app that mainly focuses on aesthetics and inspiration; however, two out of three of its founders were males. So, were they expecting the interface to be so female-dominant? This intrigued me, so I decided to look around the internet to find out why Pinterest is such a prominent female platform. I found from multiple sites that the high Pinterest use rate among women may be because it encourages an emotional bond with the platform. A large factor the articles also mention is the finding that women are the primary decision-makers in terms of buying household products and services. In addition, the articles find that the platform is mainly used for recipes and wedding planning — which I know people who use it for those exact reasons. This also supports the idea that Pinterest is used mainly for visuals and aesthetics. 


The book also mentions that the average time spent on Pinterest daily is only 14 minutes. This also surprised me because I know I use some apps for hours daily. However, if people are using it for recipes or wedding planning, this would make sense. Recipes are quick to find, and once you find one, you begin cooking — and therefore getting off the platform. And wedding planning is a long process that people tend to do in their leisure time at random. So, this would also coincide with the short amounts of time spent on the platform.


I personally do not use the interface at all; however, I may start to use it for more recipe ideas!

Comments

  1. Brianna MorrisonMarch 5, 2024 at 2:00 PM

    I have not read this chapter yet, but it definitely surprises me that you do not use Pinterest! I also find it interesting that the daily use is so low. I know personally that I do not use the platform daily; however, when I use it, I am on there scrolling for hours unless I am searching for something specific.

    ReplyDelete
  2. Kennedy RaderMarch 6, 2024 at 8:33 PM

    Personally, I have a little bit of a Pinterest addiction LOL, I totally reccomend getting on there. For me, I use it for gift giving inspo, outfit inspo, traveling tips, and I love art so I make all of the things for my apartment and stuff so Pinterest is great for that too. I am on there at least once a day, though not usually for a long time. 10/10 reccomend!!

    ReplyDelete

Post a Comment

Popular posts from this blog

Keeping it Dark

-
Image
Big/Little Reveal Maddy's Bid Day “We have to keep the fam dark,” these words were spoken by none other than Girard — soon to be my g-big. Running home to Alpha Xi, I knew it was where I belonged, having committed to the sorority through a suicide bid. Sorority people understand the gravity of a suicide bid, and others simply know the risk of not being placed in a sorority at all. The connections I had already made with the AXID girls were undeniable. On bid day, I sprinted straight to Polina; she and I had become very close during recruitment. So I already knew I wanted her to be my big. Taking loads of pictures — as one does on bid day — Girard mentioned to my ginger friend that they liked her, however, they had to keep the farm dark, as she looked at Polina and me taking pictures. Keeping the fam dark refers to dark brunette hair color, as Polina, Girad and I all shared. Unknowingly at the time, I became more and more nervous as the big little reveal was nearing. I knew I wanted
Read more

Internships vs. Free Labor

-
Image
  I have embarked on the challenging journey of searching for internships across various platforms, and the process has proven to be exceptionally difficult. Internships are seen as a stepping stone to employment and are supposed to expose students to the realities of their future profession. However, there are remarkably few internships that truly serve the mutual interests of both the student and the employer. With only a handful of prerequisites in mind — namely, a paid position, a collaborative work environment, and a full-time commitment — I began my internship quest on LinkedIn. What I discovered was a startling pattern within graphic design internship opportunities. While some meet all my criteria, offering full-time positions with compensation and a collaborative setting, a significant majority tend to be unpaid and part-time. This not only raises concerns for graphic designers but also casts a shadow over the creative community as a whole. Exploiting the creativity community a
Read more

Desk Date

-
Image
This last week, I decided it was time. I was finally going to rearrange my room. When I moved in, I naively decided to put both of my desks underneath my bed, meaning that to get them out, I would have to take apart at least one of my beds. I have been working without a desk for the entire year up until this Saturday. This became increasingly difficult to work and focus as I would have my computer on my lap for hours on end, designing. My computer would overheat, burn my legs and cause huge implications for my work. This Saturday, having nothing to do, I called Polina. She and I had just got back from the gym, luckily it was a leg day, and we started getting to work. Lifting the heavy pieces of my bed, futon, dresser and ottoman was a workout in itself — not to mention the solid block of wood we have for desks. We started the process at noon and miraculously were able to take apart the bed and get the desk out within an hour. After the bed was put back together, I told Polina I could h
Read more