Creating Personas

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In Chapter Three, the book delves in-depth into creating personas. These personas help marketers visualize whether their media will be beneficial depending on the type of person. In user interface design, we created websites based on personas similar to those the book discusses. For example, I developed a new MacBook interface — 'interface' refers to the usability of a service, such as website design. My persona for this project was a stay-at-home wife. I conceptualized the stereotypical 'soccer mom' and redesigned a MacBook for her. My product, named iWife, featured a neutral aesthetic. Major changes included iconography, such as 'husband' replacing the Finder and 'nanny' substituting for Safari. These metaphorical changes resonate more with a stay-at-home wife than their actual names. I thoroughly enjoyed this project and I loved my concept.

As I began my Simternship, I kept personas in mind. I started by reviewing all the audits and research available on the page. From this, I created a persona named Sophia. I targeted a female because the majority of interactions with the Buhi brand were from women. I envisioned Sophia as middle-aged, employed, but with a passion for travel. Keeping the persona somewhat broad is beneficial because it ensures a larger target audience. I also determined that Sophia leads a busy life and prefers simplicity. This aligns well with the OG product line, described as simplistic and versatile bags for everyone. This insight made it easier to select media across platforms and craft captions. The caption's language is crucial; it can either instantly attract people to the site or repel them. In addition, you don’t want the attention grabber to be too long because even if they are interested in the media, the audience doesn’t have time to read an entire screen of text. Since Sophia is middle-aged and leads a fast-paced life, I wrote a caption that was concise yet energetic.

Using personas significantly simplifies marketing. It allows creators to envision how others might perceive their media, helping predict which audience will be more receptive and what type of people will represent your brand. This can make other parts of your marketing strategy easier as well. By knowing the characteristics of your potential market you can easily direct content to those types of viewers. 

Comments

  1. Kennedy RaderFebruary 14, 2024 at 10:25 PM

    There are so many things you talked about that I didn't know! And I think it is so cool how there are classes that allow you to learn in such creative and also personal ways, so you kind of get to take charge of how you are doing it.

    ReplyDelete

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