Posts

Honors Day

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This past Tuesday was Honors Day at Ohio Northern University. I started off my day by dropping off the Alpha Xi Delta Greek week banner. I had worked on this banner tirelessly, so it was very refreshing to officially be done with it. After that, Polina and I got Starbucks and were able to grab a bite to eat with a few of our friends. Then, I began to get ready for presenting at the Research Colloquium. I conducted research this past school year on the effectiveness of recyclable design. This study uncovered the successes and downfalls of the recycling initiatives by designers. My presentation, a shorter one lasting about 10 minutes, covered a general summary of my findings and research methods. It went well, however, I hoped to do better. Following my presentation, I headed back to my dorm to interview a company for a partnership with Alpha Xi. This partnership sounds like a great opportunity for us as a chapter. I took a quick nap in my business professional clothing for 20 minutes. A...

YouTube Responds to COVID-19

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This week's chapter is about marketing with YouTube. I used to be a daily YouTube watcher; in fact, when I was little, I posted slime videos — embarrassing. As I have gotten older, I no longer spend any time on that platform. However, I use YouTube TV all the time. I simply do not have time to binge videos anymore, other than when I am babysitting. The kids LOVE YouTube. Honestly, sometimes I get into it too; it’s funny. However, during COVID-19, I had to use YouTube a lot to watch lectures or videos required for my classes. When I stumbled across YouTube's response to COVID-19, I found it interesting. YouTube created campaigns to spread awareness and information regarding COVID-19. This part did not surprise me. I feel that almost every company created campaigns because it had a large audience as well as need. What I thought was interesting was their updated community guidelines to include a page regarding COVID-19 misinformation. I hadn't thought about this earlier, but t...

Eclipse Weekend

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This past weekend, I had so much fun with my friends. The weekend started with Alpha Xi formals Friday evening. The formal was a lot of fun. We rented out a venue just past Norda Lanes, and it was actually really cute. The venue was a refurbished greenhouse with a super cute black exterior. I got a ton of pictures with my friends and ate some yummy food. We also did superlatives, which is always a blast. This year, we had some more out-of-pocket superlatives, which were really funny. Polina and I got the best big/little duo, of course! The next event that occurred last weekend was Founder’s Day for Alpha Xi. We had nine alumni come, and it was amazing. All morning prior to the event, I was getting the house ready and making food. We made sandwiches with a couple of side options. These were a hit with almost everyone in the chapter, including the alumni! We set up the event as a tea party, and I thought it turned out great. It was very aesthetic, and the alumni really enjoyed it! I made...

Marketing with LinkedIn

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This chapter I found very interesting because I personally love LinkedIn. I use this platform daily. I am probably on it more than any other app on my phone — besides TikTok and Gmail. I love staying up to date on my emails. However, right now my app says that I have two unread emails, and I cannot find them anywhere, and it's bugging me. But I truly love LinkedIn. I feel like my profile is my baby, and I have been watching it grow and nurturing it by posting and commenting on relevant posts. I have also been using this platform heavily for internship searches as well. I have probably applied for over 30 internships. However, recently I have found a couple of promising ones, such as a graphic design internship for the Toledo Zoo and Libbey Glass in Toledo. Both my grandma and aunt worked there, so I reached out to them to see if they could contact current employees they know to help me out and put in a good word. However, there is always a fallback option. My great-uncle owns a gra...

Founder's Day

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This weekend at Alpha Xi Delta, we're celebrating our founders. The event is scheduled for Saturday, inconveniently the day after our formal. Despite the timing, I'm thrilled to host another event for my sorority! Founder's Day is a bit different, though. It includes a ceremony that I have to lead. Speaking at length in front of everyone, especially with 10 alumni attending whom I'm not entirely familiar with, makes me quite nervous. I know I'll figure it out, but the anticipation and everything leading up to the event are daunting. We're aiming for a "high tea" vibe for a late afternoon brunch, preparing small sandwiches for all the guests and sisters of the Gamma Tau chapter. This means the communications committee and I have to prepare a full meal for 50 or more people. It's a daunting task that's not only out of our budget but also a significant time investment to make everything appealing. Additionally, there will be sides and other miscel...

My Week

  This week at Ohio Northern has been interesting. I held my first AIGA meeting, which went super well. It was a resume-building workshop, and we had a good number of people show up. This made me feel good, as this is the first event I have held as president. It might make me seem like a bad president, but I did a lot behind the scenes. However, I definitely need to start stepping up more. In addition, this week Alpha Xi is initiating our new members. This also excites me because I know one of them has been wanting to join since her freshman year, and this semester she was finally able to. I feel like these girls are such a good addition to our chapter. They are all very unique and funny. Not only that, they mesh well with literally everyone else in the chapter. This week, I also wrote a speech for Honors Day for a nomination I submitted for one of my teachers. When I found out I had to speak in front of everyone, I quite literally gasped. But, I know I'll be fine since I truly wan...

Social Media Workshop!

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This past week, PRSSA (Public Relations Student Society of America) at Ohio Northern University hosted an all-day workshop on social media. This not only got me out of some of my less exciting classes, but it also proved really beneficial. The workshop covered a broad range of topics under the social media marketing umbrella. The speaker who most resonated with me was Dyaton Barnett. He was extremely lively and personable, and the social media accounts he manages target 18- to 24-year-olds effectively. His passion for his career was evident in his presentation. He manages social media accounts for the Lake Erie area. Being from Toledo, I have visited Put-In-Bay and many of the locations he mentioned. Knowing the places he creates content for made his presentation particularly interesting because I understand the feeling and vibe of those places, and I believe his content accurately represents them. I found it interesting how he mentioned needing to adjust some of the messaging he initi...